Tuesday, June 24, 2008

Un-beer-able taglines

So I was on my way to work this morning when I spotted a cab and a bus at the traffic light. The cab carried the Carlsberg ad and the bus had the Tiger ad, both of which made me cringe so bad I couldn't decide which one made me cringe more.

Carlsberg - Probably the best beer in the world.

Sheesh. Probably the best beer in the world? Is it just low self-esteem or are they just trying to be annoyingly modest? Seriously, probably?? Sure, 'best beer' is a subjective thing, but seriously dude, adding 'probably' does not make it better. Imagine if doctors started saying, "Hmm... This medicine probably won't kill you." Apparently, they came up with this tagline in 1973. I have one thing to say to that. People, it's been more than three decades and you're still not sure??


Tiger - 250 quality checks. 251 when you sip it.

*thunk thunk thunk head on wall*
So are you saying that your beer is so bad that even after 250 quality checks, it's still not ready for consumption? The person drinking it has to be the guinea pig and do the final check himself/herself??

Looks like beer ads are the best evidence -- alcohol does destroy the brain cells.

Probably. :/



22 comments:

Urv said...

:D Bhai, to yeh brands aapke baar mein to kabhi entry nahi maar sakte

//This medicine probably won't kill you

Was reminded of the Friends episode when Phoebe says 'Your mother probably won't kill herself' :D

Mujhe nind aa rahi thi and I get sona here :D

shub said...

Heh, when I first came across the carlsberg ad, I thought it was a tad cocky, then I went "probably?!!". "Possibly" sounds better and less doubtful :)
Okay, I know that wasn't the point of the post...still...

Sanchit said...

and i get the bronze... (and unclaimed silver)

carlsberg se yaad aya... my people here are happy.. this thing is now available in our city..

bhai.. kingfisher ki ego hurt ho gayi is post ke baad.. pehle IPL ab yeh.. mallaya gonna commit suicide..

muahahaa

Tarun said...

:D
Bhai Kingfisher rules.

Baki sab paani hain. :D

Stupidosaur said...
This comment has been removed by the author.
Stupidosaur said...

I Claim Gold!

But bhai how many 'tola' is it?
Maybe if you give away 1/2 mg sona but 10 kg silver I'll take the other one next time.
(Oh wait wats the market rate?)

Sanchit said...

Stupidosaur bhaiya... Gold Urv bhai ne claim kar liya hain.. uppe dekho..

Stupidosaur said...

Its not about the damaged brain cells.

They are very well thought campaigns.

When you are drunk on some good brand of a competitor, you will be high and think that everything in the world including their dumb campaign is super, and hence switch to their brand.

Stupidosaur said...

@sanchit

He claimed Mona's sister Sona.
I claimed Gold! Muhahahaha!

Sanchit said...

@stupidosaur

damn good..
i appreciate thy witty sense of humour..

aequo animo (advocatus diaboli) said...

well, so much free beer for the copywriter, what else can you expect!

raghu said...

hehehe.. i have seen some ppl get high on beer.. i mean how can ppl get high on beer.. :S

Bivas said...

Yeh hui naa bewdon waali baat...is post pe sab talli...cheers!!!
btw...still love the fosters ads :D
@Raghu: Mallya, after selling beer for years, starts an airline...dats how u get high on beer ;-) :P

maxdavinci said...

you should do one on the desi ones as well, for we quench the thirst of lions!

anshuj said...

Whatever happened to the "Video of the week". No youtubing lately?

Maryum said...

hera phir se mera hoya!
:D

Maryum said...

hera phir se mera hoya!
:D

Shan said...

Going with tarun...
"Beer tho Kingfisher, aur sab bekaar..." oohla la la oohlae lo...
Missing Kingfisher a lots...
Bhai, kya aap ki bar mein Kingfisher hain..

Anup said...

Haha, that was funny!

Sudipta Chatterjee said...

Hehhe... bhai you were expecting intelligence in a beer ad? :D :D

Kya itne dino se bar khol rakkha hai? Agar aap Hershey's mein kaam karti to roz 10-15 chocolate bars nahi uthati kya?

Sajith said...

a glance through ur page shows its a mini bar altogether... and a full bewadi wid a bottle in one hand and another on the keyboard :p.. but this blog suggests that its both hands on the keyboard.. :)

realistic dreamer said...

lol!.. a bigger LOL at the "thunk thunk thunk head on wall" line! hehehe!..but seriously, the have some really odd people on their advertising team huh?