Friday, September 18, 2009

Better left unsaid

So I caught sight of this ad at the bus stop and took a picture with my phone. This company New Moon likes to pay school toppers (carefully picked, one from each racial group) to declare that they got their marks by taking essence of chicken. But that's not the odd part. Neither is it the fact that they have not found any more agreeable essence-drinking toppers since 2004.
















What struck me as odd were the words "From left" just below the names of the kids. What the heck is that? What is the need to label so explicitly?? Trying too hard not to be racist, to the point of getting annoying? Did the ad people really think people would look at the ad and wonder which one is Foo Xiang Peng and which one is Ashish Kumar?



13 comments:

Piggy Little said...

GOLD!!!!

:-D
could it indicate ny which way that india falls left of singapore? ;-)

Meira said...

Hey...they'r being politically correct :D

Kavity said...

,Probably, they want to send out a conscious message that they do not discriminate based on races. And also want to avoid any murmurs against the ad given the already going fights in australia due to racial discrimination. ,

~Lopa said...

hahaha funny...
may be that is by someone out of the habit you know... when you upload a picture you just put all names writing from left x..y...z

Or may be they seriously doubted capabilities of common man ;) lol
You never know in this hybrid world ;)

Innocent Warrior said...

Lol :)))

Porkodi (பொற்கொடி) said...

Ugh.. Why do you post in odd US timings Bhai? Why?????

LOL @ the ad.. But, this criticism is far easier to handle than what would come if they didnt have that. I would say it is a good move on their part :)

We value your suggestions. said...
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parikrama said...

Have you see the the ad for "Naughty G" (health drink for him & her). The ghastly name, the gaudy font color, the tag line ( Work Hard, Play Harder).. everything is absolute pits !

The ads, by local agencies in Sg, are really an eyesore.

Thousif Raza said...

:O, really either they are dum, or they are too dumb, god you have eagle eyes dont you, lets see you dig out more of these, i will be there to comment,

take care and keep writing......

R said...

It is one thing to use the beaten track to prove your point. Quite another to piss people off. You're right. They're trying to be very smart. A lesson they will never learn.

mythalez said...

and are their competitors called the 'full moon' ?? :P

N said...

I just dont know what to comment!! Honestly, till you wrote about it, I saw only the first pic, and just had a glance at it. Did not really look at the pretty faces of those kids...and I just did not observe that the right one is not Indian! The malaysian guy is taking away all the glory!

Tanmay said...

This is Singapore, and this is how it is!